ROW4ALS is a unique sponsorship opportunity. Unlike a traditional race, like a 5k, this event lasts several weeks. This gives sponsors a longer duration and daily update ability. A real-time race tracker and occasional boat-to-shore updates keeps the sponsor’s information fresh and brand name top-of-mind.
The event itself is promoted as The World’s Toughest Row. This ocean-rowing endurosport race is an interesting way to engage your customer base. Whether you frame your desire to sponsor on the physical aspect, the human spirit aspect, or on the end-goal of raising money for ALS research and care your brand is poised to garner the right kind of attention.
The race garners international media with more than 3,250 media mentions in 2015. A PR firm, Story, is retained to collaborate on race press.
Several levels of sponsorship and recognition are available. Top-tier sponsors receive the following package: